Their story
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LF
London Food Bank
What the gift made possible
What started as a 10-year anniversary celebration in 2020 has become an annual tradition: every year Ironstone gives back to local London charities, in a new way each time.
Ironstone Impact began in 2020 to celebrate Ironstone Building Company's 10-year anniversary. It has since become an annual tradition: every year we find a new and fun way to give back to deserving charities across the City of London.
The format changes each time, what stays the same is the goal. We're born-and-raised Londoners putting real money to work where our city needs it most, and turning the giving into something the whole community can rally behind.
Last year's format was Lip Sync for $100,000, a charity lip-sync competition where local organizations performed for the grand prize. We set out to give $100,000 to one charity. Then a friend of Allan's saw the campaign, was so moved he offered to match it dollar-for-dollar, and one grand prize became two.
The organizations we partner with turn each year's campaign into food on tables, care for families, and support for people across London. Here's what it means in their own words.
Vertical video stories, placeholder posters shown for layout. Drop each charity's clip into the matching card and it plays inline.
Allan and I want to give back to the community. We are born and raised Londoners with a strong attachment to the city. We build here, we employ trades and suppliers here, and we know organizations are having a hard time.
Local groups across London who put every dollar to work in our community.
We switch it up every year, a brand-new way to give back to London is already in the works. Want to be first to hear how this year's campaign comes together?