The Ironstone promise

One honest price. No surprises.

Pricing so strong it's Ironclad. The premium features and finishes are built into the price you're quoted, so what you see is what you get, with no tricks and no hidden fees.

Fair, all-inclusive pricing

What you see is what you get.

Ironclad Pricing is simple: by giving everyone what they want upfront, we reduce or eliminate the need for time-consuming and costly upgrades. The result is pricing so strong it's Ironclad.

Instead of advertising a stripped-down base price and selling the features you actually want as expensive add-ons, we build those premium finishes into every home from the start. The savings get passed on to you, and you can purchase with confidence, because you know exactly what you're getting.

No tricks. No hidden fees. Just a fair, all-inclusive price for a home that's finished the way you'd want it.

Included at no extra cost

Premium finishes, built right in.

At many builders these would be considered upgrades. With Ironstone, they come standard, quoted in your price from day one.

Comfort & space

  • Nine-foot ceilings on the main floor
  • Oversized kitchen cabinetry
  • Pot lights on the main floor

Quality & efficiency

  • Tightly sealed casement windows for energy savings
  • Quality Moen fixtures throughout
  • Hard-surface flooring on the main floor, bathrooms & laundry

Finishing touches

  • Framed mirrors and valance lighting
  • Upgraded exterior driveways in pavers or concrete
Quartz counters and oversized cabinetry in an Ironstone townhome kitchen, included as standard Standard
Quartz counters, oversized cabinetry and full-size appliances, quoted in your price from day one
Nine-foot ceilings and pot lights in an Ironstone townhome living area
Nine-foot ceilings & pot lights
Hard-surface flooring through the main floor of an Ironstone townhome
Hard-surface flooring
Finished bedroom in an Ironstone townhome
Finished, not builder-basic
Ironstone townhome exterior with an upgraded driveway
Upgraded driveway & exterior
The difference

The old way vs. the Ironstone way.

Two homes can carry the same headline price and feel worlds apart once the finishes are in. Here's where Ironclad Pricing changes the story.

The old way

Base price, then the upgrades

  • An attractive base price that doesn't reflect the home you actually want
  • Premium finishes sold as costly add-ons, line by line
  • The features you expected turn into last-minute upgrades
  • A final number that keeps climbing before you close
The Ironstone way

One all-inclusive price

  • Premium features and finishes built into the price you're quoted
  • Savings from doing it once, done right, passed on to you
  • Fewer time-consuming, costly upgrade decisions to make
  • A price you can trust from the first conversation to the keys
Buy with confidence

You can purchase with confidence when you know exactly what you are getting.

Every Ironstone model home is finished to our standard specifications, so you can walk through and see exactly what you're going to get, long before closing day.

Interior of a finished Ironstone model townhome
Exterior of a finished Ironstone townhome community
The Ironclad Price Guarantee

Every home. Every time.

  • Premium finishes as standard
  • Transparent base pricing
  • No hidden fees
  • 7-year Tarion warranty
IRONCLAD · PRICE · GUARANTEE · IRONCLAD · PRICE · GUARANTEE ·
One price · no upgrade games

See Ironclad Pricing in person.

Book a tour of a finished Ironstone model home and walk through the finishes that come standard.

Book a tour